MXM Holding · Experiential Group

Seventeen years creating top experiences for the leading brands of the world.

One Agency.
Every
Market.

We've spent 17 years building something rare — a creative powerhouse that travels. Born in Mexico, activated across the Americas, trusted by the world's most demanding brands.

17+
Years Creating
4
Markets in the Americas
6,000+
Experiences Delivered
1
Vision, Always
EXPERIENTIAL MARKETING✦ LIVE EVENTS✦ MICE✦ BRAND ACTIVATIONS✦ PMO✦ HUB & SPOKE MODEL✦ ALTERNATIVE AGENCY✦ MEXICO · USA · BRAZIL · ARGENTINA✦ EXPERIENTIAL MARKETING✦ LIVE EVENTS✦ MICE✦ BRAND ACTIVATIONS✦ PMO✦ HUB & SPOKE MODEL✦ ALTERNATIVE AGENCY✦ MEXICO · USA · BRAZIL · ARGENTINA✦
Who We Are

Built to Move.
Wired to Create.

We are one agency — one team, one culture, one obsession with extraordinary experiences. The name changes depending on where you are, but the soul never does.

In Mexico we are Minuto X Minuto. In the USA, Brazil and Argentina, we are MXM Experiential. Both are us — the same founders, the same standards, the same relentless commitment to making brands feel alive.

We don't believe in cookie-cutter campaigns or off-the-shelf solutions. We believe in sitting with a brand, understanding what it truly wants to say, and then building the exact experience that says it — unforgettably.

After 17 years, the brands that started with us are still with us. That tells us everything we need to know.

01
One Name, Two Markets
Same agency, regional naming. Minuto X Minuto serves Mexico. MXM Experiential activates the USA, Brazil and Argentina.
02
End-to-End Execution
From strategy and concept through logistics, production, and post-event intelligence. One team owns it all.
03
Prime Contractor Model
We absorb the complexity. One contract. One PMO. One point of accountability across every market.
04
Alternative Agency DNA
Challenger mindset. No legacy silos. No passive agencies. We move as fast as your brand needs to.
Our Names

Same Heart,
Different Names.

A great agency should feel native wherever it works. That's why we carry different names in different markets — not because we are different companies, but because the best brands know that belonging matters. Under the hood, it's always us.

Minuto X Minuto — Alternative Agency
🇲🇽
Mexico

Our home. Our origin. Since 2009, Minuto X Minuto has built the experiential benchmark in Mexico — trusted by Fortune 500 brands for activations, MICE, trade marketing, and live events across the country.

Experiential MICE Live Events Activations Trade Mktg
Visit minutoxminuto.com
MXM Experiential — Alternative Agency
🇺🇸 🇧🇷 🇦🇷
USA · Brazil · Argentina

The same agency, built for the Americas. MXM Experiential carries our methodology, our creative edge, and our obsession with execution into the US, Brazilian and Argentine markets — seamlessly.

Regional Ops Brand Exp PMO Sponsorship Events USA
Visit mxmexperiential.com
What We Do

Full-Spectrum
Experiential

We design and execute experiences that build emotional equity between your brand and your audience. Strategy, creative, production, and measurement — all from one team, across every market.

◈
Brand Activations
Immersive experiences that turn consumers into brand advocates. On-ground, digital, hybrid.
◉
MICE & Corporate Events
Meetings, incentives, conferences, exhibitions — managed end-to-end with precision and creativity.
◫
Experiential Marketing
Campaigns that create real-world touchpoints and lasting emotional connections with your audience.
⬡
Trade Marketing
Point-of-sale activations, shopper marketing, and retail experiences that convert attention into preference.
◎
PMO & Project Management
Full project management office for complex, multi-market brand programs. One point of control.
◬
Sponsorship Consulting
Strategic sponsorship alignment, activation planning, and ROI measurement frameworks that hold up.
Find Us

Wherever You Are,
We're Already There.

🇲🇽  Mexico

The original. 17 years of experiential excellence across Mexico City, Guadalajara, Monterrey and beyond. If you're in Mexico, this is your door.

minutoxminuto.com →
🇺🇸 🇧🇷 🇦🇷  USA · Brazil · Argentina

The same agency, regionally deployed across North and South America. Consistent quality, local intelligence, unified strategy — for brands that think big.

mxmexperiential.com →